Thursday, March 6, 2008

Do You Believe In Miracles? Yes!


Friday Night Lights, the best show on television that nobody is watching, got a last second reprieve from NBC. It had been reported that the head honchos over at the Peacock were looking to partner up with somebody on the show to help defer costs in order to renew the critically acclaimed yet low rated show. It appears that partner has shown up in the form of DirecTV and it's new owner Liberty Media.

Even though FNL is considered by many critics to be one of the best shows on television it has not been able to shake the stigma of low ratings (averaged 6.2 Million views for season 2, 101st). To be fair though, the show does do fairly well with the all important 18-34 demo (the section of the audience with the greatest buying power = more advertisers), often winning the time slot. Also, NBC decided to bury it on Friday nights...what did they expect?

The deal with DirecTV will give FNL greater exposure over various exhibition windows and platforms, hopefully increasing its overall presence.

This is great news, especially at a time when some shows are still in jeopardy after the writers strike, more and more reality TV crap is being pushed on us every day, and the best show on TV, The Wire, is set to air its series finale this Sunday.

Clear Eyes, Full Hearts Can't Lose!

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