If you went to whysoserious.com (the joker themed viral marketing site for The Dark Knight) over the weekend, you would have found coordinates (longitude and latitude) for the various starting points of a Joker themed scavenger hunt in cities around the globe.
The scavenger hunt took the participants all around the city, eventually leading them to the location of a theater that had a special screening of the newest Dark Knight trailer. One lucky participant in each city even got to keep a 35mm copy of the trailer (a very cool souvenir).
Yesterday the first grainy video of the trailer was leaked online.
Today a "Jokerized" version of the same trailer was leaked. This is seriously cool, this is the first time I can remember a "hacked" trailer. The dual viral marketing campaign (Joker & Harvey Dent character based) for this film is pure genius!
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